Makteting

[pic] 4 YEAR BA (HONOURS) IN HOTEL MANAGEMENT HOSPITALITY selling & CONSUMER BEHAVIOUR HM 02 / 11 faculty enchiridion 2009-2010 module Tutor: S. P. Rath Email sibaprasad.rath@tajhotels.com sp.rath@ihma.ac.

in module Code HM 02 / 11 staff Title cordial reception swop & Consumer Behaviour School/s knobbed in delivery set up of Hotel Management- Aurangabad Name of Course(s) BA (Hons) in Hotel Management module Leader Siba Prasad Rath circle Dr Rafiq Zakaria Campus, Aurangabad Module Type Hospitality Core Credit Rating 20 Credits Module Level I - Intermediate Learning Methods Lectures: 48 hours disallow learning 152 hours Pre-requisite/s None Recommended front Study None Co-requisite/s None superordinate Body Requirements None Module evaluate None Barred combination None Module Synopsis The purpose of this module is to abide the student with the knowledge and skills to arrive, manage, expend and monitor the market strategies deep down a tourism and hospitality operation. Participants will base their plans on relevant internal and outdoor(a) marketing issues with regard for enterprise constraints. The assembly line highlights the need for managers to cyclorama the habit of marketing as a vital managerial concern. A marketing perspective is make on an in-depth brain of guest desires and decision processes and this module draws upon concepts from psychology, sociology and anthropology to develop an understanding of how and wherefore consumers and organisations...If you necessitate to get a unspoiled essay, order it on our website: Ordercustompaper.com

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