Yoplait Yogurt Case Study

When deuce French dairy farmers, Yola and Coplait came in concert in 1965, they occasiond what is now star of the largest yoghourt stains, Yoplait. Offering a myriad of flavors and colors Yoplait branches to either corners of the world; however, the company offers more than than just fermented milk products. Yoplait smoothies be added to milk and blended to create a healthy and wise drink, Yoplait whips argon a groom styled yoghurt, and Yoplait delights are marketed as parfait.\nAddition all toldy, frosty yoghourt, Greek, low-calorie, and lactose free options are available. The company in time makes yogurt for children; providing Trix cereal flavors and child coat portions with familiar characters from Disney Princesses to Scooby Doo. An early(a) commonplace commixture for children is Go-Gurt, a flavored yogurt that is sold in bendable tubes and can be eaten without a spoon; flavors include chill out cotton candy, watermelon meltdown, and mop Bob sponge cull (Yopl ait, 2014). Through social media, Yoplait promotes their brand using a variety of different websites reaching online users crossways the world spreading a positive and healthy message.\nYoplait shortly has an online presence on Yoplait.com and operates some(prenominal) social media sites to include Facebook, Twitter, Pintrest, and YouTube; all of which are easily affable through their website. The company even has Vine and Instagram accounts; on Vine users create and ring armour short video clips, and Instagram allows users to parcel of land pictures. Yoplaits webpage is easy to navigate, informative, and has simple notwithstanding tasteful graphics. You can in like manner find nutritional education for each type of yogurt by clicking on an moving-picture show for the respective brand.\nTwo other leading yogurt brands, Chobani and Stonyfield, overly have similar websites with honest and uncluttered advertisements, however; their blank space pages display dairy cattle gr azing in brusk pastures, mouthwatering images of fresh fruit, swirls of colorful yogurt, and flump down babie...