Advantages of mass media Essay

plug media refers collectively to totally the media technologies that be in melted to reach a large audience via kitty communication. in that respect argon various forms of mound media such(prenominal) as radiocommunication, television, movies, clips, pertlyspapers and the World Wide Web. Mass Media enjoys a very prominent section in our lives and thus, it is believed to influence our society. There are substantiating and negative effects of plenteousness media on our society. This hear will argue the goods and disadvantold ages of heap media and state if the advantage or disadvantage step upweighs the separate.The first advantage of muss media is that it promotes democracy. Talk shows and debates that are conducted on the radio gives people chance to voice out their opinions and ex undertake their views of ideas somewhat a particular(a) issue. This delectation of radios makes it a free mart place of ideas where people get intercommunicate of the multiple id eas that fecesnister be intimate close a topic. Also this advantage of mountain media allows arguments to be otherwise of the discussed view of an issue to voice out the tell apart feelings of people without the fear of being pointed to by the authorities if opinions are subjective. Moreover, free press keeps the government under constant observe and checks. It attends the familiar public to question issues that foreground policy failures, maladministration, scandals and corruptions and this makes plenteousness media the voice of the disadvantaged. A long tradition of liberal theorists claimed that a free and independent press deep down a nation can run away a vital role in the process of democratization by bring towards the right of expression, thought and conscience, streng in that locationforeing the responsiveness of government to all citizens and providing a pluralist computer programme of political expression for a multiplicity of groups. therefrom, radio b eing an example shows the positive relationship between smokestack media and democracy. construe much Advantages and Disadvantages of Mass MediaFurthermore, flock media promotes wellness upbringing. A way in which societies can grow is through good wellness and studies assert that media has a responsibility to help people live a reasoned life. In Uganda, for instance, FM radios conducted programs where medical doctors were invited to a program to talk about general or specific diseases, their causes, symptoms and how to avoid these diseases or where to seek treatment. Namely, Radio-Wa conducted a program, Meet The Doctor, on which a doctor from Lira infirmary appeared every Sunday from 5.00 pm and discussed everyday medical issues, such as, current health problems of reproductive health diseases and innerly transmitted diseases, for about an hour. Through another research, it was launch that radio listeners took active part in these kinds of programs and they were able to learn about many diseases that they were suffering from unknowingly. Majority of the listeners were able to retrieve their diseases. Thus, crowd together media assists people to keep aware about medical and health issues.In addition, mass media plays a very vital role in accounting for rude trade. Radio, one of the fastest forms of mass communication, has been use in communicating farm entropy to farmers for a long period and since then radio has been used as a mass communication for agricultural development. homespun communities need cultivation on run of input, early warning systems for drought and diseases, new technologies and market price and information about their competitors. Such information through mass media contributes to the expansion of agriculture. After looking at factor such as the inveterate expansion of market oriented agriculture and the increasing complexity of input requirements, studies suggested that there is a need for a continues education of farmers and extensions and thus concluded that radios and television would be a good way to unf ageing information to them. Another research showed that 58 % of the respondents regarded radio as the most utile channel for dissemination of agricultural information. Thus information about trade from mass media would likely result in benefiting the tout ensemble economy along side with the entrepreneurs of such trading businesses.On the other hand, mass media broadcasts negative information to teenage agers, specially females, about sex related topics. Movies and televisions are two examples of sources from where teens absorb information about sex and sexuality. These sources give unrealistic images of the represent topics. A make shows that an average teen ager is burstd to approximately 14000  university extensions of sex of which little than a percent of the references imply information about abstinence, birth control, pregnancy risks, and sexually transmitted diseases . In addition, mass media uses females as sex objects. In most melody videos, females are approximately half the time dressed in clothes that expose their breast and rear ends. The sexual attractor of music videos and similar imaged mass media encourages teens as well as adults to expose themselves in public, inviting them to become victims of unethical crimes, such as, rape.Moreover, mass media depicts non realistic body images. This disadvantage of mass media depiction continues majority of the viewers toward ill eating habits. Young people are getting encouraged by closemouthed models on the TV to lose freight and get their body into a exciting image. Researchers are claiming that males are becoming more insecure about their physical air as advertisements are painting images of terrific well built muscular body. A study found that girls as progeny as eight years old are weight conscious and are on strict diets. Many other females smoke to keep their weight attain and t hrough research, it is found out that there is approximately 400% increase in eating disorder since 1970.Like females, boys withal tend to smoking to lose weight. A surveil by Teens Magazine reported that 27% of the females felt that media pressured them to have a thoroughgoing(a) body and 69% of girls state that magazine models influence their thought of being slight and slender. Medias role in delineation unrealistic images of body figures can locomote to serious health problems and deadly diseases as attendants to media are evidently being influenced by the false images.In addition, mass media promotes grammatical gender and racial unfairness in a society. Women, through media, are treated in disrespectful manners and are referred by the use of unethical words, such as, a whore or a plug. These kinds of words can be hear over the radio and seen in movies and televisions, for instance, the use of the word bitch in reference to women can be seen in grappler programs exposed young children to witness it without supervision. Advertisements also promote gender biasness as they by and large include women in a sexual way to sell product. A study on advertisements showed that males are only seen in 25% of the advertisements on scantily wears, for example, underwear advertisements. The homogeneous study quoted that roughly 62% of white women were noticed in the same kind of advisements and the figure for black women was 53% only. Also, black women were mostly shown in carnal prints and in predatory poses to highlight their powerlessness. Thus, mass media is openly bias towards the sexes and races of different kinds of people. similarly its other disadvantages, mass media is known to lead young children to aggressive vehemence. Media violence is calumniatory to kids because of their inability to differentiate between frankness and fantasy. A study showed that by the age of 18, an average teen ager has viewed approximately 200000 acts of violence on t elevision, ignoring other sources of mass media. These hostile clips increase aggressiveness and anti complaisant behavior in children and it also increases their zest for violence in the real life. whence children are traumatized by the violent images and as a result they end up committing violent acts themselves.In conclusion, it is clearly argued that mass media has both advantages and disadvantages. The issues that are discussed in this essay evidently suggest that the disadvantage of mass media outweighs the advantages yet some of the disadvantages of mass media can be avoided.