Apple Corporation: Ethical and Social Responsibility Essay

apple Inc. is an Ameri tail assembly corporation that is located headquartered in in Cupertino, California that designs, develops, and sells electronics exchangeable computer softwargon, online services, and personal computers. Its very fountainhead know for hardw atomic number 18 carrefours like the Mac computers, iPods, iPh 1 and the iPad. Its online services include iCloud, iTunes neckc fateh and App Store. Its softw be includes the OS X and iOS operating systems the iTunes media browser and the Safari vane browser. apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976 to develop and sell personal computers for pot to use. It was incorporated as orchard apple tree Computer, Inc. on January 3, 1977, and was renamed as orchard apple tree Inc. on January 9, 2007. apple is the worlds second-largest information technology partnership by revenue after Samsung Electronics and the worlds third-largest mobile ph unrivaled nobleman after Samsung and Nok ia (Cantrell, 2006). Fortune magazine named Apple the most admired caller in the United States in 2008, and in the world from 2008 to 2012. On kinfolk 30, 2013, Apple surpassed Coca-Cola to become the worlds most expensive comp whatsoever.As of June 2014 Apple425 retail stores in fourteen different countries. As well as the online Apple Store and iTunes Store which is the worlds largest music retailer. Apple is the largest publicly traded corporation in, with a market profit of $446 billion by January, 2014. As of September 29, 2012, the bon ton had 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. Its worldwide annual revenue in 2013 is $170 billion. Apples brand loyalty is different than any other product. People relish Apple products because they are a long lasting product that is tone ending to last forever. At one time, Apple was actively engaged by the company, but this was after the phenomenon was already firmly tack togethered. App le supports the continuing macrocosm of a network usage. Mac users previously meet at the European Apple Expo and the San Francisco Macworld Conference & Expo trade re proves, where Apple commonlyintroduces new products each year, to both the industry and public.Apple Store openings wad draw crowds of thousands, with some waiting in line as more than as a day before the opening or fly in from other countries for the event. The New York City Fifth Avenue third power store had a line as long as half a mile. Apple is one of several highly successful companies founded in the 1970s that the traditional nonions of what a corporate company should look like in organizations (Fisher, 2008). Apple was a game changer when they were started, no one ever thought they would be as successful as they were. some other successful companies with similar aspects from the same time frame include southwestern United States Airlines and Microsoft. As the company has grown and been led by a seri es of chief executives, each with his own idea of what Apple should be, some of its overlord character has arguably been lost. And thats something you cant change, different leadership of any company are termination to have different ideas that they are going to bring to the table that can be candid and high-risk sometimes. Apple still has a reputation for having individuality and excellence that reliably that has talented batch into its company.This is extensive in that it gives employees to voice their opinion rough the way things should be going and suggest any ideas for improvements (Stuart, 2013). To recognize the better employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or leadership contributions to personal computing while at the company. I savor this most apple this shows that they re every last(predicate)y appreciate their employees. When a company show they cut their employees the employees will tend to w ork harder. Apple is also known for strictly enforcing accountability. Each project has a directly trustworthy individual. This mode that if something was to go wrong they would know the person that they would direct to go to directly. Apple has a great social and ethical responsibility within their company. They stick out many options for continuing education programs for employees. Apple Inc. is one of the most valuable companies around the world.This is incredibly profitable corporation but socially responsible one. It has proved to be the favorable companies and have done a in effect(p) job with social and ethical responsibilities by continuously focus on violating the child labor, toxic conditions and other conditions of their code of ethics. The company focuses on good working conditions, adoption of environmental friendly manufacturingprocess. The company also supports intersection Red Campaign by contributing its revenue to fight against malaria, tebibyte and AIDS (Wo zniak, 2007). The company operates in full compliance of rules, regulations and laws of the country in which it is operating. Following are many employments which can prove that the company has met all its responsibilities. The company has stopped the use of underage labor in 10 manufacturing places in China including Foxconn. The company has eliminated bribery in one and grievous working conditions in two facilities thus adhering to its policies and procedures in a sense.The company has well laid down policy for hiring, training and workers safety and it makes accepted that the policy is completely followed by the providers if they emergency to establish the railway line relations with the company. In the year 2010, the company has terminated its business with three suppliers, where charge was not able to show its commitment to the suppliers policies of Apple. almost of the methods Apple can utilize to en indisputable that the suppliers adhere to wage and do good standards a re as follows. The company can undergo compliance supervise program announced and unannounced at the supplier end. Meaning they can come in at any time to make sure the company is complying with apples rules. It may include factory audits, cross checking the reports, corrective do plans and verification measures for ensuring the compliance of the code of conduct. The supplier needs to uphold the rights of the workers and has to establish the discrimination free work place.There are a lot of companies where workplace discrimination happens and people dont know roughly. This is great that apple keeps tabs on the suppliers to make sure they are adhering to the rules. The suppliers are not expected to harm workers verbally or orally and they need to be treated with respect and dignity. I determine that Apple doesnt need to do anything else that have met the responsibility to make sure that apple employees are existence treated fairly. According to apples publications and responsib ilities there have been few violations from the supplier companies. Based on my research the violation that they have had they were able to contain early on, before they get outta hand. Not saying that apple is utter(a) they have had some violation but they are able to influence them before its too late. Apple employs about 36,000 full-time people at its more than 350 retail stores around the globe. About two thirds of the stores are in the U.S.Apple Store workers are typicallypaid about $9 to $15 an hour at the sales level, and up to about $30 an hour at its Genius tech support teams. 2 methods that apple could use to make sure its suppliers adhere to wage and benefits is to do an audit every couple of months. This would ensure that all of the employees are get paid what they are supposed to be paid. During this audit they will be able to catch any mistakes in pay that are going on. Another tool that they could use to insure that wages are being paid correctly, is to keep an o pen relationship with the employees. Telling the employees to let apple know if anything is going wrong, so they can correct is immediately. I do believe that apple customers would be willing to pay more, apple is a great product that they stand behind. It has long lasting quality. If apple had to ontogenesis the value point to give employees a raise consumers would be willing to do that. If it wasnt for the workers there would be no apple products.I definitely speak up they should raise the price on iPhones and iPads they are the major two products that apple sells. People will pay any price for those two items because they are the most widely use. Apple uses a 3 point merchandise philosophy thirty-five years after they pick out this it still works for today. This philosophy remains at the core of what makes Apple so effective at creating and profiting from loyal customers. Apples sea captain three points Empathy We will truly understand their customer needs better than an y other company. Focus In order to do a good job of the things we decide to do, we must eliminate all of the unimportant opportunities. designate People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software, etc if we present them in a slipshod manner, they will be perceived as slipshod if we present them in a creative, professional manner, we will impute the desired qualities.Apple has used these principles to become the worlds most valuable company measured by market capitalization and one of worlds most valuable brands. Here are ten strategies Apple has used to become one of the worlds greatest marketers (Weyhrich, 2002). I think one thing that apple could do to help improve their marketing strategy would be to improve their products with the features that people like. As an iPhone user myself I would love to see a larger screen. If apple would use a larger screen it would make the phones more completive with some of the Androi d phones. I also think apple should lower the price point on theirhigher end electronics like the iPad and mac book, people really love those items but many people cant afford those items. Apple also uses a good marketing tool call The Exclusivity proficiency is typically executed with relative success by businesses giving a select subset of customers a special deal on goods or services. For example some companies make certain offers exclusively available to existing customers or Facebook fans.This is the Exclusivity technique at its most basic form. The exclusivity technique works by qualification the eligible subset of customers feel special. This creates a better customer business relationship and is proven to increase brand loyalty. Apple have taken this technique and put their own spin on it to develop what has been one of the most successful, and probably low-cost marketing techniques of all time .Instead of making a special offer exclusive, Apple made their entire iPhone p roduct range exclusive. The cherry on top for Apple is that they orchestrated the Exclusivity Technique to make their mobile phone the world most popular, despite it supposedly being exclusive. This is a great technique in that customers love to feel special, by apple making them feel special that makes customers really want to keep using their products. I know me as a customer I love to feel special when Im buy a product from a business and they make me feel special. I would be more willing to buy products from that company more often. citation PageCantrell, Amanda. Apples remarkable comeback story, CNN, work on 29, 2006. Retrieved March 2, 2007. Fisher, Anne (March 17, 2008). Americas Most Admired Companies.Fortune 157 (5) 6567. Stuart Elliot (September 29, 2013). Apple Passes Coca-Cola as Most Valuable Brand. The New York Times. Retrieved October 21, 2013. Wozniak, Stephen. Homebrew and How the Apple Came to Be, Digital Deli. Retrieved March 2, 2007. Steven Weyhrich (April 21, 2002). Apple II History Chapter 4. Retrieved marvellous 18, 2008.