Mail Essay Example | Topics and Well Written Essays - 500 words

Mail - Essay Example However, it might also be possible for the seller to deliver their products to retail stores that are near the customer where it is possible for the customer to receive and retrieve their product (Kotler & Keller, 2012). This form of mail order service, which appears to be a catalog, is very popular and, in this case, it contains the product, prices of the product inventory, and descriptions of the product. Usually, these publications are sent to consumers who are most likely to purchase the decoder being sold. The format used for this publication is not unusual as such, although it is quite innovative. This can be seen from the way in which the seller uses fanciful paper, as well as the colorful nature of the fancy paper. There are several eye-catching graphics, including the words ‘The Cable Crusher’ placed in a vice, in which some of the letters have cable connection jack pins at their ends. There is also a graphic that shows animated airplanes, most likely indicating that the cable company carries cartoon packages, while there are several remote controls shown for only one decoder, which could represent the numerous choices available on the cable network. As noted, the paper used is fanciful, while the printing is colorful and clear with the most important points being written in color. Possibly the thing that most held my interest was the image of a vice next to a graphic showing package offer reductions. Printed make a mail order sales will always be fashionable because of their ability to focus on direct messages (Kotler & Keller, 2012). The fact that this publication is targeted and brief makes it believable because the message is directed current and prospective customers, meaning that the company seeks to build a relationship with those who choose to buy their cable services. However, there are questions regarding its limited time offer that provides for a return of $150 after mail redemption, specifically because the highest price for